People may not remember everything you say, but they will always remember how you made them feel. We love their enthusiasm, creativity, passion, drive and determination to want to improve the business, provide fantastic service to our customers and live up to the high expectations we set ourselves. In return, we reward, recognise, support, train, develop, coach, drive and care about each and every one of them. It’s not just the large incentives our guys appreciate – it’s the small things too. The Easter eggs for their kids, the turkey at Christmas, the family days, having their birthday off, getting the drinks in, free fruit, informal dress-code, early finish on Fridays… I could go on, but you get the picture, the thought behind the small things count.